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LEC # | TOPICS / READINGS | NOTES |
---|---|---|
I. What is Marketing Strategy? | ||
1 | Introduction. | (PDF) |
2 | Coors. Harvard Business School Case #9-388-014. | (PDF) |
II. What is Finding Profit Opportunities Strategy? | ||
3 | Prelude. Harvard Business School Case #9-373-052. | (PDF) |
4 | The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035. | |
5 | Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103. | (PDF) |
6 | Browser Wars. Harvard Business School Case #9-798-094. | (PDF) |
III. Creating Competitive Advantage | ||
7 | Wernerfelt, Birger. 'An Efficiency Criterion for Marketing Design.' | |
8 | EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. | (PDF) |
9 | Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class). | (PDF) |
10 | Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class). | (PDF) |
11 | Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. | (PDF) |
12 | Mid-term Exam. | |
13 | Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. | (PDF) |
IV. Challenging Competitive Advantage | ||
14 | Collis and Montgomery. 'Resources and Rents.' | |
15 | Southwest Airlines (A). Harvard Business School Case #9-575-060. | (PDF1) (PDF2) |
16 | Head Ski. Harvard Business School Case #6-313-120. | (PDF1) (PDF2) |
17 | Complaint Letters. | (PDF) |
18 | SAS (A). Harvard Business School Case #593-001-1. | (PDF) |
19 | Fox. Harvard Business School Case #9-387-096. | (PDF) |
20 | E-trade. Stanford Case #M-286. | (PDF) |
V. Creating Corporate Advantage | ||
21 | Collis and Montgomery. 'Creating Corporate Advantage.' Harvard Business Review. #98303. | |
22 | Costco Companies. Harvard Business School Case #9-599-041. | (PDF) |
23 | Newell. Harvard Business School Case #N9-799-139. | (PDF) |
24 | Final Lecture. | |
25 | Final Exam / Paper Due. |
HBR's 10 Must Reads on Change Management HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Emotional Intelligence HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams (with featured article The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith) HBR's 10 Must.